SEO (search engine optimization)

SEO stands for Search Engine Optimization. It’s the practice of improving the ranking of a website or web page in search engine results pages. people will find your website more easily  because of your website will ranking  very high, with the help of SERPs,

Two main types of S.E.O: on-page SEO and off-page SEO.

On-page SEO is the practice of optimizing the content and structure of your website to make it more search engine friendly. This includes things like using relevant keywords throughout your website, optimizing your website titles and meta descriptions, and making sure your website is mobile-friendly.

Off-page SEO is the practice of building backlinks to your website from other websites. Backlinks are like votes of confidence from other websites. The more backlinks you have, the higher your website will rank in the SERPs.

SEO is an ongoing process, and it takes time and effort to see results. However, the benefits of good SEO can be significant. A SEO expert can help you optimize your website And attract more traffic, leads, and sales thats improve your business and your profit.

How do search engines work?

Search engines provide results for any search query a user enters. To do so, they survey and “understand” the vast network of websites that make up the web. They run a sophisticated algorithm that determines what results to display for each search query.

Why SEO focuses on Google

To many people, the term “search engine” is synonymous with Google, which has About 83% of the global search engine market. Because Google is the dominant search engine, SEO typically revolves around what works best for Google. It’s useful to have a clear understanding of how Google works and why. About 83% of the global search engine market

 

The goal of SEO

The goal of SEO is to raise your ranking in organic search results. There are different practices for optimizing AdWords, shopping, and local results.

While it may appear that so many competing elements taking up real estate on SERPs push the organic listings down, SEO can still be a very powerful, lucrative effort.

Considering that google processes billions of search queries daily, organic search results are a very large slice of a very large pie. And while there is some up-front and ongoing investment required to secure and maintain organic rankings, every click that sends traffic to your website is completely free.